![]() ![]() Maybe it makes them laugh, amazes them, makes them wonder or speculate, shocks them, surprises them, or even annoys them. How do you want to present your brand and product? What should the characteristics of your videos be? – Something that makes people think or wonder is always a smart pull, but it really depends on your product and your marketing idea.Ī video needs to have an effect on its viewers to make an impression. What Effect should Your Video have on its Viewers? Seeing a product in a video gives a better understanding of its functionality and quality. The Wyzowl State of video marketing report states that 80% of businesses say they have directly increased sales by integrating video into their marketing strategy, and 84% of people say watching marketing videos has convinced them to buy specific products. Online video promotion is a way to attract viewers and convert them into customers, and it’s an important part of competing in today’s digital market. It emphasizes its features to show potential customers what it can do for them, and it is connected or linked to an e-commerce shop. What is an E-commerce Video?Īn e-commerce video is an online commercial video that shows a product, and what it can do. ![]() Understanding how to create e-commerce videos can help assist your marketing strategy to its full potential, so let’s look into what factors to consider when incorporating videos as part of your e-commerce marketing strategy. Videos have become the predominant medium to communicate, market, educate and entertain in our digital world. Video content is the most requested form of content online, covering 82% of internet data as of 2022. All of the world’s biggest brands and e-commerce businesses are using video content to distribute and market their products better and more widely – so why shouldn’t you?
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